
The Personal Injury Law Marketing Partner NYC Trusts.
For over 8 years, Mirch Media has been the go-to digital marketing partner for personal injury law firms across Queens, NYC, and the Tristate area. We built 1-800-ACCIDENT's entire digital engine from zero, generating up to 80 calls a day and cutting cost per case by 69%.
NYC's Personal Injury Law Digital Specialists
We are based in Forest Hills, Queens, NY, and for 8+ years, we've walked law firms off expensive bus/billboard campaigns and onto Facebook, Instagram, Google, and YouTube for a fraction of the cost.
We are the specialized team in the personal injury law ecosystem. We build the websites, social profiles, and entire lead follow-up systems that turn clicks into signed cases.
Every Injury Case Type. Fully Covered.
Dedicated digital campaigns with case-specific creative, landing pages, and keyword targeting for each practice area.
Motor Vehicle Accidents
Secure digital visibility for car, truck, and rideshare cases across the NY Tristate area.
Slip, Trip & Fall
Capture property negligence cases with neighborhood-specific local geo-targeting.
Construction Accidents
Generate high-value leads for scaffolding collapses and workplace injury claims.
Medical Malpractice
Build trust with patients through educational content for high-value surgical error cases.
Wrongful Death
Reach families at their more difficult moments with empathetic, purpose-driven digital ads.
Workers Comp
Targeting employees in high-risk industries across Queens, Bronx, and Long Island.

From Finding the Case to the Signed Contract.
We Own Every Single Step.
We don't just run ads. We manage the entire client acquisition journey with total transparency.
We also tracked print media. When 1-800-ACCIDENT ran billboards and bus ads, we assigned unique phone numbers to each and fed them into the same dashboard, giving them the first apples-to-apples cost comparison. Digital performance won every time.
$8,000 - $5,000 - $2,500
Blended Cost Per Case.
Traditional Media Only
Dependent on buses and billboards with no tracking. CPA was unmeasurable but verified at $8k+.
Starting zero digital presenceMulti-Channel Launch
Google Search + Meta ads launched with full call tracking. ROI begins to clarify immediately.
37% Reduction achievedComplete Full-Funnel Integration
YouTube, SMS automation, and Bilingual English/Spanish active. Peak of 80 calls per day.
69% BLENDED REDUCTIONNumbers That Changed How They Marketed Forever
3-4 years. 6 channels. 2 languages. One unified system. Here is what we delivered.
Blended Cost Per Case
Down from $8,000, most measurable proof of digital working.
Qualified Calls Per Day
At peak, from zero digital presence.
Daily Calls Average
Consistent daily call flow maintained throughout engagement.
Starting Digital Presence
We built everything from scratch.
Channels Managed
Google, YouTube, Facebook, Instagram, SEO, GMB
Languages
English and Spanish campaigns running simultaneously
Tracking Coverage
Every channel including print tracked
Years Together
Multi-year partnership
Six Channels. One Unified System.
Every channel was tracked, every dollar accountable. Here is how each one contributed to the result.
Google Search & Display
High-intent keyword campaigns capturing accident victims actively searching for lawyers across Queens, NYC, and the Tristate area.
YouTube Advertising
Pre-roll and in-stream video placements building brand recognition alongside direct response.
Facebook & Instagram Ads
Audience-targeted campaigns reaching accident victims and families by borough, demographics, and behavior signals.
SEO & Google Business Profile
Full local SEO buildout and GMB optimization generating organic calls without ongoing ad spend.
SMS Follow-Up Automation
Automated SMS sequences following up within minutes of every inquiry. Dramatically reducing drop-off.
Call Center & Print Integration
Every call tracked from ad source to agent to signed case to medical appointment.
English & Spanish. Simultaneously.
NYC's Hispanic community is underserved. We build separate, culturally adapted campaigns for both markets.
English Market Campaign
Targeting English speakers across the five boroughs with neighborhood-level ad focus.
- Google Search campaigns by borough and injury type
- Facebook & Instagram geo-targeted by neighborhood
- YouTube pre-roll for brand authority across NYC
- GMB optimization for local search dominance
- SMS follow-up sequences in English
Spanish & Hispanic Market
Not translated ads. Integrated Hispanic marketing with Spanish-speaking legal intakes.
- Spanish keyword targeting on Google Search
- Spanish-language Facebook & Instagram creative
- Culturally adapted video and image content
- Spanish SMS follow-up automation sequences
- Call routing to Spanish-speaking agents
"We track from the media buy, to the website, to the call, to which call center, down to which agent. From the agent to the conversion. We didn't just run ads. We built the acquisition engine."
Landing Pages. Social Ads.
Video Creative. All of It.
We are a media agency. Visuals matter. Here is a sample of the types of creative assets we produce for personal injury law marketing campaigns.
Landing Pages — Case-Type Specific
Social Media Ads — Platform-Specific Creative
Brand Video & Commercial Production
1-800-ACCIDENT — Brand Commercial
30-Sec | EN & ES Versions"We didn't just run ads. We built the acquisition engine."
Personal Injury Law Marketing FAQ
We build full-funnel digital systems covering Google Search, Meta ads, YouTube, SEO, Google Business Profile, SMS automation, and bilingual English/Spanish campaigns. Every lead is tracked from the first ad click all the way through to the signed case and medical appointment booking.
We market for all personal injury practice areas: motor vehicle accidents, slip and trip and fall, construction accidents, medical malpractice, wrongful death, and workers compensation. Each case type gets its own dedicated ad creative, landing pages, and keyword targeting strategy.
Over a 3–4 year engagement across the NYC Tristate area, we reduced their blended cost per case from $8,000 to $2,500, a 69% reduction. At peak we were generating 50–80 qualified calls per day from a starting point of zero digital presence.
Yes, this is one of our biggest differentiators for NYC personal injury law firms. We build fully separate Spanish-language campaigns with culturally adapted creative, dedicated Spanish landing pages, Spanish SMS sequences, and routing to Spanish-speaking agents.
Significantly cheaper, and fully trackable. A single Times Square billboard can cost $30,000–$100,000 per month with no attribution. A comparable digital campaign reaches the same audience at a fraction of the cost, with every click, call, and signed case tracked in real time.
Yes, completely. We track every lead from the originating ad through to which call center handled the call, which agent converted it, whether the case was signed, and whether the medical appointment was confirmed.
Let's Build Something That Works.
Book a free 30-minute strategy call or send us a message. No pitch, no strings — just an honest conversation about your business.
Get in Touch
Phone
855-50MIRCH
Office
108-14 72nd Ave
Forest Hills, NY 11375
Hours
Mon – Fri, 9am – 6pm EST
Strategy calls available evenings
Response time
We reply within one business day
Mirch Media
Forest Hills, Queens · NYC
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