Media Planning – the process of establishing the exact media vehicles to be used for advertising given a specific target market.

• First we use comprehensive research methods and our own experiences to work with our clients to define who their most desired and valuable customers are.
• Once we determine the client’s target demographic we are able to determine which media channels these customers are most exposed too and create an advertising plan that reaches the maximum amount of customers with minimum amount of wastage.
• Upon completion of the planning stage we work with our creative team to create the most effective ads for our client’s media plan.

Media Buying – the procurement of the best possible media placement and price of a piece of media real-estate within any given media.*

Planning is great but execution yields results. From contextual targeting, pay-per-click, lead generation, comprehensive data acquisition, targeted keyword and channel placements, email marketing, call center marketing and more, Mirch Media provides clients of various industries with media buys across many niche publishers and networks. Mirch Media offers targeted, effective campaigns built to drive consumers to your offers. Our goal is to help you to maximize your ROI, while enhancing your branding efforts for continued patronage and loyal purchasers. Leveraging our online reach with sales focused placements; we will help you to determine the cost per sale needed, and will manage and monetize your sales efforts.